October 2009 - Peter's Slices in to the market
We launched the Peter’s Premier pies last year, launched the Premier Pasties and Rolls this year, and now it is time for the Peter’s Premier slices.
Peter’s launched the range of new slices on 19 October throughout England and Wales and will use them to target the younger market.
The new slices come in eight delicious flavours, including Spicy Chicken Fajita, Ham and Pilgrim’s Choice Cheese, Chicken and Mushroom, Mexican, Cheesy Bean and Sausage, Steak, Peppered Steak and Chicken Tikka.
James Osgood said: “The Premier Range is our best yet and the new slices compliment the already popular range. The slices use classic recipes with delicious twists, and have been wrapped in eye-catching packaging, designed perfectly for eating on the go. Each flavour has its own unique contemporary design."
The sales of slices already produced by Peter’s in other ranges have grown by a massive 66 per cent this year. And with the UK slice market overall worth £120 million and booming Peter’s aim is to grab a larger slice of the market.
But which one is your favourite? With 8 delicious new varieties to choose from we would loved to hear from you!! Send your feedback to info@petersfood.com
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