Peter’s – the Caerphilly-based creators of some of the nation’s best loved pastry treats – have come up with their own take on a classic Eurovision entry – affectionately known as the ‘Bonnie ‘Pie’ ler’.

The ham, cheese, leek and potato offering combines all the ingredients needed to guarantee Eurovision success – it’s totally Welsh, a food chart topper – and with a little bit of extra cheese thrown in for good measure!

Speaking about their latest pie tribute, Peter’s marketing controller, Clare Morgan said:

“We’re huge Eurovision fans at Peter’s and to have a Welsh star like Bonnie taking to the stage this weekend to represent the UK is something we felt we just had to recognise with a pie created especially in her honour.

“We’ll all be hoping for the elusive ‘douze points’ on Saturday – good luck Bonnie!”

Judged by one hundred pie experts including top food critic Charles Campion, TV chef Rachel Green and BBC sports commentator Jonathan Agnew, pies at the awards were submitted across 20 classes in total.

With a staggering 983 pies entered, the criteria for the tough judging job covered many top pie attributes such as appearance, texture, and taste of both pastry and filling.

Clare Morgan, Marketing Controller: “We are thrilled that our hard work and passion for creating great pies has been recognised. The standard of pies entered into the awards is so high – which make winning a British Pie Award such a great honour for Peter’s”.

Matthew O’Callaghan, Chairman of the Melton Mowbray Pork Pie Association, added: “Pies are one of our nation’s favourite traditional foods and we organise this event to celebrate the quality and heritage of these iconic products. This year’s event was a resounding success and yet again we were impressed with the high quality of the pies entered by passionate pie makers”

Lovingly baked at the company’s Caerphilly bakery, the cheese, ham, leek and potato creation was presented at the team’s training session yesterday where it was officially declared to be the pie of Cham’pie’ons!

Peter’s currently sponsor the Family Stand at the Cardiff City Stadium and throughout the season, have regularly fed the fans on their long trips around the country, supporting the Champions in their quest for a Premier League place.

The Cham’pie’onship’ Pie is a new take on the company’s Welsh pie – voted as the nation’s favourite at last year’s Royal Welsh Show.

The pie features only the best ingredients, including Pembrokeshire ham, smothered in a rich creamy sauce made from extra mature Welsh cheese, generously filled with potatoes and to top off the ingredients list, the good old leek!

Speaking about the one-off pastry, Peter’s marketing controller, Clare Morgan said:
“We’re absolutely delighted with Cardiff City’s success and wanted to do something to mark this momentous occasion in the club’s history.
“We know that Cardiff fans love a Peter’s pie on match day and we have enjoyed supplying them with their favourites through the amazing season we’ve all witnessed.

- Cardiff City are truly deserving champions!”

Cardiff City’s Nic Heslop Commercial Manager added:

“Peter’s are great supporters of the club – both through their sponsorship and the many other events they are involved with through the season.

“The team obviously can’t wait to lift the trophy tomorrow in front of a sell-out home crowd and to have our very own Cham’pie’ons pies to commemorate the event is a fun bonus!”

The nation’s favourite baked beans will be available for the first time in a handy, convenient form for Heinz Beanz lovers to eat on the go, hot or cold.

The new pastry slice range is available in four great flavours, classic Heinz Beanz Slice, Heinz Beanz with Cheddar Cheese, Heinz Beanz with Spicy Meatballs and Heinz Beanz with Smoky Sausage all wrapped in light puff pastry.

The British public will be delighted to get their hands on their favourite Heinz Beanz which they can now eat out of home, with all the flexibility and advantages of convenience food at its best.

For the ultimate in convenience Heinz is also launching a range of sauce-topped pork sausage rolls, topped with a layer of Heinz Tomato Ketchup, HP Brown Sauce and Heinz Ploughman’s Pickle, available as a single roll or a 4 × 60g multi pack.

The tasty new range is great for packed lunches, picnics or a quick savoury snack; perfect for those on the go to eat anywhere, at any time.

Launching in April 2013, the new Heinz range will be available in all major retailers.

As part of their sponsorship & support, Peter’s have given fans the chance to win unique matchday tickets, sampled free products in the Family Stand and have had young Bluebirds enjoying the big game experience by playing “Peter’s Hot Shot Football” game with mascot “Pete the Pie”.

Clare Morgan, Marketing Controller, Peter’s: “Cardiff City are developing a wonderful reputation as a family-friendly club and we’ve been thrilled to be a part of the experience. It’s been an exciting first season for Peter’s and we’re pleased to support the club & families with a range of exciting and engaging matchday activities.”

Peter’s have also launched their “Feed the Fans” initiative, giving away thousands of free products to supporters travelling on official away matchday coaches. They will continue to support fans with a giveaway on the final day of the season for the clubs journey to Hull.

Morgan continued, “This award is testament to the hard work that the club does in giving supporters a family-friendly experience. It’s been wonderful to be apart of this and we cannot wait to continue supporting Cardiff City as Family Stand sponsors next season.”

A previous winner of the award, Cardiff City have continued to innovate and progress their family focused activity to ensure they remain one of the leading clubs in this area. The club have a sold-out family stand for every game, with over 7,250 season ticket holders and a family friendly ethos throughout the club.

Peter’s will continue to sponsor the Family Stand for the 2013/14 season. For further details visit www.cardiffcityfc.co.uk .

Supported by lovable new mascot “Pete the Pie”, the Peter’s march on the nations capital stretched across the breadth of the city.

Starting at Cardiff Central Station, the march moved onto Cardiff Castle & Cardiff University, and then hit the sights of the Millennium Stadium & Wales Millennium Centre, and the streets of Queen’s & St Mary’s.

Touring the city, the march was also joined by Peter’s GIANT Pie Mobile, with many people taking pictures and beeping their car horns in support of the campaign.

Owain Jones, Peter’s Marketing said, “The response to our OccuPie campaign was wonderful! The people of Wales really do love their pies and firmly enjoyed supporting & joining in with our march! ‘Pete the Pie’ was really the star of the day, with hundreds of people showing their support by giving him a proper Welsh cwtch!”

#OccuPie was also supported by local theatre group the ‘Unknown Theatre Company’. The group surprised Queens Arcade shoppers with a cheekily named “Live & Let Pie” flash-mob dance performance.

Jones continued, “The theatre group were amazing! They really helped us to deliver our #OccuPie message and gave many shoppers a lot to smile about.”

The flash-mob can be watched at www.youtube.com/petersfoods & photos from the #OccuPie campaign can be viewed at www.facebook.com/officialpeters.

With Swansea City securing their place against Bradford City in the Capital One Cup Final on the 24th February, ‘The One Show’ put the clubs head-to-head with a range of quirky club contests. One such contest was to see which club had the best tasting pie in a live ‘pie-off’ on Friday’s show, between the pies from Swansea City, baked by Peter’s; going head-to-head against the pies of match-day rivals Bradford City.

Clare Morgan, Marketing Controller, “ ‘The One Show’ is one of the most watched & well-known programmes, so we were delighted to submit our pies for the “pie-off” and show our support for our Cup Final team. Although we were very confident that our pies would prove to be the favourite, I must say that we were nervously awaiting the result!”

The “pie-off” was hotly contested, with both Peter’s Steak & Worthington’s Pie and the Bradford’s Chicken Balti Pie, tantalising the taste buds with the guest judge; celebrity and TV presenter Steve Jones.

Morgan continues, “It was a close call with both pies proving popular, but our Premier class shone through, with the Steak & Worthington’s Pie, baked exclusively for Swansea City, proving to be the winner!”

As Swansea City prepared for the Capital One Cup Final, Peter’s also prepared a tasty treat for over 2,000 Swans fans heading to Wembley by giving out a range of products to the high spirited fans leaving on club coaches.

John McAughtrie, Foodservice Director, and a big Swansea City fan, explains: “The heart of a football club is its fans. They’re the ones that turn up through thick and thin, in bad times and good, and the weekend was all about them. We wanted everyone to have a great day out, starting with a nice tasty pastry treat to set them up for the journey!”

Watch the “pie-off” through the BBC iplayer: http://www.bbc.co.uk/programmes/b01qwhqx

Everyone at Swansea City will be hoping their fans are in fine voice for their trip to Wembley, where 80,000 football fans will watch their team vie for the Capital One Cup title.

To help them prepare, award-winning pie-maker, Peter’s, are ensuring that when the Swansea faithful head to London, they will be in fine spirits. A range of Premier products will be made available to fans from 7am on Sunday as they board their coaches at the Landore Park and Ride to begin their epic journey to Wembley.

John McAughtrie, Foodservice Director for Peter’s and a big Swansea City fan, explains: “The heart of a football club is its fans. They’re the ones that turn up through thick and thin, in bad times and good, and this weekend is all about them. We want everyone to have a great day out, starting with a nice tasty pastry treat to set them up perfectly for the journey!”

As well as munching on a selection of Peter’s favourites, from Sausage Rolls to Cheese and Spring Onion pasties, en-route, the fans will also have the chance to tuck into their favourite match day pies on arrival at pubs near to Wembley Way.

John McAughtrie said: “We know our fans will be the best-fed at the ground, and we’re hoping that we come away as the best team on the pitch too.”
Peter’s Food Service Ltd began life as a small pie manufacturer in South Wales. Today it’s one of Britain’s best-loved brands of pies, pasties, sausage rolls and slices.

With 10 distribution depots throughout the UK, Peter’s also supplies 38 major sports stadia, as well as fast food outlets, fish bars, restaurants, cafes, independent retailers, schools, hospitals and hotels with a range of over 900 separate product lines.

The prize offered by Cardiff City family stand sponsor & Caerphilly based pastry baker Peter’s, included a tour of the training ground, a chance to watch the team train, refreshments at the top class facilities and an opportunity to meet the players.

Daniel Oliver, Peter’s “Meet the Player” competition winner, “I was delighted to find out that I had won this prize. I’ve been a Bluebirds supporter since I was very young and my dad used to take me to the matches at Ninian Park. To come here today, see the training facilities and get up close to the players was an amazing experience.”

Not only did Daniel, who was joined by fellow City supporter & dad Michael Oliver, get the top class tour, but he also got to sit down, enjoy a coffee and have a unique 20-minute Q&A with Cardiff Manager Malky Mackay.

“Malky is a great guy and was brilliant in the Q&A! I never thought in a million years that I would have a chance to meet with and talk openly about Cardiff City, with the Manager of the team I have loved and supported for many years. It just felt unreal at times, an experience that my dad and I will never forget. A huge thank you to the players, Cardiff City staff, Peter’s, and Malky in particular – what a day!”

This unique prize also included a pair of tickets to the Cardiff City vs Bristol City match on the 16th February.

Owain Jones, Assistant Brand Manager at Peter’s, “As family stand sponsors for Cardiff City, we are proud and delighted to be able to offer unique prizes like this. We’ve run many competitions, but this must surely beat them all. Well done to Daniel & Michael, and thank you Malky – our winner was truly deserving of this top prize.”

Peter’s, one of Wales’ top food firms, began sponsoring the Cardiff City Stadium Family Stand this season. The two-year deal saw Peter’s secure official partner status at the Football League Championship club. Along with the full Family Stand branding and fans’ product sampling there is Peter’s-related fun matchday activities for parents and children.

To celebrate the launch of Peter’s BIGGEST ever Tesco St David’s Day promotion, Peter’s are offering the chance to win a basket packed with pastries worth £25 plus a £25 Tesco voucher.

The annual in-store promotion includes Peter’s Premier Pies, Premier 5 pack Rolls and 3pk Corned Beef Pasties all available at an especially tasty price of just £1 each. Welsh shoppers can also pick up Peter’s Premier Slices for just 74p and the Premier Roll for only 50p .

The offer also includes the recently launched Premier Ham, Cheese, Leek and Potato pie, as voted for by the visitors to the Peter’s stand at the Royal Welsh Show 2012.

Entry is easy, just send us the answer to this question: What is the name of the new “Premier Pie” launched into Tesco Wales earlier this year?

Simply post your answer to www.facebook.com/officialpeters or www.twitter.com/officialpeters.

Peter’s will be choosing one winner on both Facebook and Twitter. The competition closes on the 15th February. Good look!

*Please note that the Premier 4pk Cornish Pasty is no longer available and will be replaced by an equivalent product.

Terms and conditions:
1. All entries must be made directly by the person entering the competition.
2. All entries must be posted via Peter’s Facebook or Twitter page.
3. The winning entry must have the correct answer and be received by the 15th February. Competition closes at midday.
4. The winner will be notified at the earliest convenience via Facebook or Twitter.
5. The Peter’s prize will be a box of products worth to the value of £25 only, as per Peter’s current promotion prices in Tesco Stores Wales.
6. The prizes are as stated, are not transferable to another individual and no cash or other alternatives will be offered.
7. Reasonable efforts will be made to contact the winner(s). If the winner(s) cannot be contacted, or are unable to comply with these terms and conditions, Peter’s reserves the right to offer the prize to the next eligible entrant drawn at random.
8. Failure to respond and/or provide an address for delivery, or failure to meet the eligibility requirements may result in forfeiture of the prize