Peter’s favourites now available for the whole family to enjoy
Families across Wales can now tuck into a wholesome Peter’s Pie together as one of the nation’s favourite bakers launches a family size version of two of its most loved pastries.
Pie lovers can come together to share the new 500g deep filled Corned Beef and Minced Beef & Onion puff pastry topped pies. With a ‘heat and eat’ ethos, families can spend less time cooking and more time enjoying as Peter’s aims to bring back the traditional family mealtime.
The new Peter’s Family Pies – great with vegetables and mashed potato – have a recommended retail price of £2.49 and are now available in selected Tesco stores across Wales.
Commercial Director for Peter’s, James Osgood, commented: “Consumers love Peter’s puff pastry pies and we wanted to help families ‘make a meal’ of them. As well as being enjoyed as a lunchtime dish or a snack on the go, the new range will put them centre stage at teatime. We are confident that these larger products, which have been developed as part of an £0.8million investment, will have mass appeal across Wales.
“Peter’s understands that consumers’ lifestyles are becoming increasingly busier and coming together after a long day at work or school to enjoy a meal at the dinner table is precious time. The new products reflect this and allow families to make the most of this valuable family time.”
The 2016 launch will be supported by an integrated PR and marketing campaign.