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PETER’S launches ‘Welsh’ campaign
Here at Peter’s we are investing in a new marketing campaign to promote our proud Welsh roots.
We have teamed up with a brand new media development and communications team to implement the ‘Luv Wales, Luv Peter’s’ campaign.
The six-month campaign, which will be formally launched on October 31, will use the full range of multi-media platforms.
Peter’s Marketing Controller Clare Morgan said their latest research had shown that 44 per cent more people were buying local produce compared to five years ago, presenting a significant opportunity for Peter’s to grow revenues and market share in Wales.
“We know Peter’s has got great consumer brand awareness and loyalty in Wales, and we are looking to leverage that further,” said Morgan.
“We are seeking to invigorate a target market that may not be aware of the traditional values of Peter’s, and what it means to so many people in Wales.
“People in Wales will see an exciting campaign from us in the coming months, which will hopefully bring a smile to their faces, and also remind them about everything that is good in Wales.”
“So keep your eyes peeled for our upbeat, surprising campaign which we are sure will bring a smile to your face.” said Morgan
