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Shirley sings praises as Peter’s Pies announce on pack promotion
Peter’s Pies, one of the UK’s leading bakers of pies, pasties, rolls and slices, has teamed up with the Noah’s Ark Appeal to help raise valuable funds for the Children’s Hospital for Wales – and Welsh superstar, Shirley Bassey, is singing their praises!
From mid November, Peter’s new range of Steak, Steak and Kidney, Minced Beef and Onion, Chicken and Mushroom and Meat and Potato pies will feature the Noah’s Ark Appeal logo with a donation for each sale going directly to the charity.
Commenting on the news, Neil Court Johnston, director of Peter’s Food Service said: “We are passionate supporters of the Children’s Hospital for Wales and have worked closely with everyone at the Noah’s Ark Appeal to find the best possible way to help build awareness and generate significant funds over the next three years. We’re sure that the on-pack promotion will do just that.”
“We hope the combination of a bigger, tastier pie and this very worthy cause will appeal to consumers and help us continue to raise valuable funds for this vital charity. The fact that Shirley Bassey has given her blessing is a real bonus. We’ll make sure there’s a valley full of pies to greet her next time she’s home.”
Dame Shirley Bassey DBE said:
“As Patron of the Noah’s Ark Appeal, I am delighted that Peters – a local company – is becoming our charity partner. The support of Peters will help the Noah’s Ark Appeal to raise significant money for the Children’s Hospital for Wales, specifically for children needing high dependency or intensive care.”
The Noah’s Ark Appeal is the only charity exclusively raising money for the Children’s Hospital for Wales. They continue to rely on the support of companies, charitable trusts, organisations and individuals. It is believed that the support of Peter’s Pies will contribute directly to funds for a brand new critical care unit.
Suzanne Mainwaring, director of fundraising at the Noah’s Ark Appeal, said: “We are delighted to be extending our successful partnership with Peter’s Pies with this on pack promotion. We have worked together in the past and are extremely grateful for all the support we have received over these years.
“The support from Peter’s Pies will not only generate vital funds, but will ensure more people know about us all over country.”
Peter’s Food Service began life as a small pie manufacturer, and today is one of Britain’s best-loved brands of pies, pasties, rolls and slices, producing over 3 million pastries every week.
The new range of Peter’s Pies will be launched on November 14th and will be available nationwide.
