Call us now...
Enquires: 08708 505 606
Customer Orders: 0333 222 5832

Home // What's New // Win a Hyundai i20 with Peter’s Premier Slices!

Win a Hyundai i20 with Peter’s Premier Slices!

Wales’s premier pie maker Peter’s Pies is giving away a brand new Hyundai in the company’s first ever on-pack promotion.

One lucky shopper will win a Hyundai i20 Classic after buying a Peter’s Premier Slice.

To be in with a chance of winning, shoppers have to enter a code printed on their Premier Slice pack into a ‘Peter’s Prize Draw’ tailor-made website:

An on-pack label will direct shoppers to a card inside the pack, where they can find details on how to enter.

The winner will be randomly selected from all entries by the end of May.

Peter’s Marketing Director Clare Morgan said: “We are fortunate to have a loyal following in Wales, as people have grown up with the Peter’s brand. With this campaign, we are aiming to attract more people to try our range of pastries, aside from the old favourites like our pies and corned beef pasties.”

The promotion starts the week commencing Monday March 10th, and will run for nine weeks.

It will be supported by an integrated marketing campaign including outdoor and digital advertising, and Point of Sale to make the competition stand out on supermarket shelves.
Peter’s Premier Slices launched in 2009, and the range is currently available in six flavours: Steak, Ham & Cheese, Chicken & Bacon, Cheesy Bean & Sausage, Firecracker Cheese, and Chicken Tikka.

All six flavours are included in the prize draw.

Peter’s Marketing Director Clare Morgan added: “We are delighted to partner up with Hyundai and we’re looking forward to the competition creating a real buzz around the Peter’s brand.”

Terms and conditions apply. Please visit:

« Return to what's new index